Display package



June 30, 1964 M. EDELL DISPLAY PACKAGE Filed Sept. 5, 1962 R m mu MW m v w n w W N d m F. m W W United States Patent 3,139,182 DISPLAY PACKAGE Morton Edeil, Newark, NJL, assignor to Hazel Bishop lino, Union, N.J., a corporation of New York Fiied Sept. 5, 1962, Ser. No. 221,603 3 tilainrs. (Cl. 206-78) The present invention relates to a display package and more particularly to a display package of the type used by retailers for displaying cosmetics, cosmetic containers, and the like.

Cosmetic containers such as lipstick tubes heretofore generally have been displayed by the retailer in loose bulk and it has been common practice for the shopper to remove the cap from the lipstick tube so as to View more closely its shade or color. Moreover, it has not been uncommon for the shopper to mark the lipstick on her hand or face to permit a more critical examination of its color. Such procedure is unsanitary and undesirable to a subsequent shopper who may ultimately purchase the lipstick.

Accordingly, it is the object of the present invention to provide a new and improved display package for cosmetic containers.

A further object of the present invention is to provide an improved package for cosmetic containers which permits individually displaying the containers.

A further object of the present invention is to provide a display package for a cosmetic container which permits the cap of the container to be removed while at the same time making it difficult to mark the contents of the container against the hand or face. 7

Further objects and advantages of the present invention will become apparent as the following description proceeds and the features of novelty which characterize the invention will be pointed out with particularity in the claims annexed to and forming a part of this specification.

In accordance with these and other objects, there is provided an improved container holder for the cosmetic container formed of a carrier member on which is elevated a container pocket open at one end. The upper surface of the pocket is curved or otherwise shaped to conform to the shape of the cosmetic container. Moreover, the pocket is provided with an enlarged ridge adjacent its open end, and the open end of the pocket terminates in a flange portion extending from the ridge to facilitate insertion of a cosmetic container in the pocket. The pocket is particularly adapted to receive an elongated cosmetic container provided with an enlarged portion intermediate its length. The cosmetic container is assembled in the pocket with the enlarged portion retained in the ridge. The container pocket may be made of any slightly springy material, for example, many of the wellknown transparent or opaque plastic materials may suitably be used to provide suiiicient resilient deformation to the pocket to snap lock the ring portion of the container in the ridge. A typical cosmetic container according to the present invention is provided with a shell forming a cap which extends at least partially out of the pocket so that the cap may be removed to permit the shopper to view the shade of the cosmetic without removing the cosmetic container from the container holder. Moreover, the container may readily be snapped from the pocket by a purchaser.

For a better understanding of the present invention, reference may be had to the accompanying drawings, wherein:

FIG. 1 is a perspective view of a display package, including a display container holder and a cosmetic container, according to the present invention;

FIG. 2 is a cross-sectional view of the display package of FIG. 1, taken along line 22 of FIG. 1;

FIG. 3 is a cross-sectional view of the display package of FIG. 1, taken along line 33 of FIG. 1;

FIG. 4 is a cross-sectional view of the display package of FIG. 1, taken along line 44 of FIG. 1; and

FIG. 5 is a fragmentary exploded front elevational view of the display package of FIG. 1.

Referring to the drawings, there is illustrated an improved display package ltl according to the present invention and including a package or container holder 11 and a cosmetic container 12 which may be in the form of an elongated cylindrical member for containing a suitable cosmetic, here illustrated as a tube 13 of lipstick.

The cosmetic container 12 is formed of a container or can section 14 having a base portion 15 and a neck portion 16. The neck portion 16 is of slightly smaller diameter than the base portion 15 so as slidably and frictionally to receive an elongated cylindrical shell section 17 forming a cap. The outer diameter of the cap 17 and the outer diameter of the base portion 15 are substantially the same so as to provide a pleasing cylindrical appearance to the cosmetic container 12 when the cap 17 is assembled with the base portion 15. Moreover, an enlarged annular ring portion 20 is formed on the base portion intermediate its ends and separating the base por tion 15 from the neck portion 16.

In order to assist in frictionally retaining the cap 17 on the container section 14, the neck portion 16 may be provided with a retaining spring 21, FIG. 5, formed in its side wall, and which frictionally engages the inner surface of the cap 17.

As is well known in the cosmetics art, any suitable means may be provided for ejecting and extending the lipstick tube 13 from the container section 14; for example, the base portion 15 and the neck portion 16 may be mechanically interconnected to move the lipstick 13 outwardly from the container section 14 when they are turned relative to each other.

In order to hold and display the cosmetic: container 12, the container holder 11 is provided wtih a carrier or card member 24 in the form of a thin planar card and may consist of a card 25 of cardboard or paperboard over which is glued or otherwise secured a thin sheet film 26 of transparent plastic or other suitable material. The card 25 may contain suitable printed matter, for example, trademark information and shade identification. The sheet film 26 may be formed with a transparent pocket 27 of slightly springy material such as plastic, open at one end 27a. The pocket 27 includes a body portion 2712 having an upper surface 270 complementary to the surface of the cosmetic container 12; that is, here shown as curved to conform to a portion of a cylindrical container 12. The curved upper surface 270 is tangentially joined to tapered side surfaces 27d.

In order to provide for resiliently retaining the cosmetic container 12 within the pocket 27, the pocket 27 is provided intermediate its ends, with an enlarged annular ridge 28 adapted to engage the ring portion 20 of the cosmetic container 12 to snap lock the container 12 within the pocket. Moreover, the pocket 27 terminates in a flared portion 29 extending toward the open end 27a thereof from the enlarged ridge 28, thereby to facilitate assembly of the cosmetic container 12 within the pocket 27.

It will be appreciated that the cosmetic container 12 is assembled in the pocket 27 with the ring portion 20 thereof snapped into and resiliently retained by the enlarged ridge 28. The cap 17 extends at least partially out of the pocket 27 so that the cap 17 may be gripped and removed from the container section 14 without removing the cosmetic container 12 from the container holder 11. In this manner, a shopper may view the shade of color of the cosmetic 13, while at the same time it is dimcult for the shopper to sample the cosmetic by marking the shade on her hand or face. The cap 17 may readily be replaced on the cosmetic container 12 while the container 12 is still within the container holder. Moreover, the container section 14 may readily be snapped apart from the container holder merely by firmly gripping the container section 14 on its neck portion 16 and withdrawing the cosmetic container 12 from the pocket 27. The resiliency of the plastic material of which the pocket 27 is formed permits the ring portion 20 thereof to snap out of the enlarged ridge 28.

Moreover, a display package, according to the present invention, permits cosmetic container to be prominently displayed, one at a time, where they may be clearly viewed by a shopper. To facilitate such a display, the display packages are provided with an aperture 32 so that they may be hung on a suitable display device.

Although the present invention has been described by reference to only a single embodiment thereof, it will be apparent that numerous modifications and embodiments maybe devised by those skilled in the art and it is intended by the appended claims to cover all modifications and embodiments which will fall within the spirit and scope of the present invention.

What is claimed as new and desired to be secured by Letters Patent of the United States is:

1. A display package for cosmetics and the like and comprising a container holder including a flat carrier member and a generally flat transparent film sheet secured thereon, said sheet being formed with a portion elevated from said carrier member to form a container pocket open at one end with the upper surface thereof arcuately curved to conform to the shape of a cosmetic container and provided adjacent its open end with an """'"'eiiIarged ridge, said open end terminating in a flared porring portion being snap-locked Within said ridge, and an elongated cylindrical shell section forming a cap and slidable over said neck portion and having a diameter substantially equal to said base port-ion, said shell section ex tending at least partly out of said pocket.

2. A display package for cosmetics and the like and comprising a container holder including a fiat cardboard carrier member and a generally flat transparent film sheet secured thereon, said sheet being formed with a portion elevated from said carrier member to form a container pocket open at one end with the upper surface thereof conforming to the shape of a cosmetic container and provided adjacent its open end with an enlarged ridge; and an elongated cosmetic container provided with an enlarged portion intermediate its length and assembled with one end in said pocket and said enlarged portion retained by said ridge.

3. A display package for cosmetics and the like and comprising a container holder including a flat cardboard carrier member and a generally flat transparent film sheet secured thereon, said sheet being formed with a portion elevated from said carrier member to form a container pocket open at one end with the upper surface thereof curved to conform to the shape of a cosmetic container and provided adjacent its open end with an enlarged ridge, said open end terminating i1 a flared portion eX- tending from said ridge; and an elongated cylindrical cosmetic container provided with an enlarged annular ring portion intermediate its length and assembled with one end in said pocket and said ring portion snap-locked within said ridge.

References Cited in the file of this patent UNITED STATES PATENTS 2,821,307 Linsley Jan. 28, 1958 2,866,544 Klein et al. Dec. 30, 1958 2,931,493 Pohl Apr. 5, 1960 3,035,693 Ehrler May 22, 1962 FOREIGN PATENTS 853,306 Great Britain Nov. 2, 1960 

2. A DISPLAY PACKAGE FOR COSMETICS AND THE LIKE AND COMPRISING A CONTAINER HOLDER INCLUDING A FLAT CARDBOARD CARRIER MEMBER AND A GENERALLY FLAT TRANSPARENT FILM SHEET SECURED THEREON, SAID SHEET BEING FORMED WITH A PORTION ELEVATED FROM SAID CARRIER MEMBER TO FORM A CONTAINER POCKET OPEN AT ONE END WITH THE UPPER SURFACE THEREOF CONFORMING TO THE SHAPE OF A COSMETIC CONTAINER AND PROVIDED ADJACENT ITS OPEN END WITH AN ENLARGED RIDGE; AND AN ELONGATED COSMETIC CONTAINER PROVIDED WITH AN ENLARGED PORTION INTERMEDIATE ITS LENGTH AND ASSEMBLED WITH ONE END IN SAID POCKET AND SAID ENLARGED PORTION RETAINED BY SAID RIDGE. 